Justin experienced a truth many successful people are constantly encountering. While reaching for the pinnacle in his career, he realized he sacrificed other important facets of life — relationships, emotional health, family, and maintaining a pure joy in all that he was doing. Drawing on his coaching experience, Justin developed Own It — a way to create freedom and wealth in all aspects of your life.

He previously co-authored “Intent: A Practical Approach to Applied Sport Science for Athletic Development.”